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From Idea To Cash (04 Aug 2004)

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Ideas Successors : A lecturer in the School of Design of the Hong Kong Polytechnic University enhances his students ’ creativity by encouraging them to try something different. One Idea Many Ways to Go : An old man, LI Sing-man, uses his nail to create some unique paper arts. Ideas Turnaround : A Hong Kong designer, Simon Chim produces man-made-resin home accessories. He has his name as the brand name and he expands his business overseas successfully. Ideas East Ideas West : We can see garments made from fiber that is extracted from corn. They are beautiful as well as environmentally friendly. One Idea Many Ways to Go : Branding consultancy is a brand-new profession in Hong Kong. With fruitful experience and innovative minds, Hong Kong businessmen open up Mainland market by giving advice on brand building. A web design agency boost sales for an instant noodle company by creating a website along with ‘ King of Chef ’ contest. It actually boosts sales for the brand.

Program: 
From Idea To Cash
Publish Date: 
Wednesday, August 4, 2004
Station: 
RTHK
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