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寶潔(中國)有限公司 (27 Jul 2003)

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本集介紹世界最大的日用品公司在中國的成功故事, 寶潔的獨特「品牌經理」制度, 如何令每個品牌都佔有最多的市場?寶潔被譽為「中國職業經理人的黃埔軍校」, 他們是如何培訓人才呢?寶潔的「內部提昇」有何特色?

Program: 
慧眼商機
Publish Date: 
Sunday, July 27, 2003
Station: 
ATV
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